Pure Flavor Farms partnered with me to refresh their logo and visual language in order to better communicate their commitment to fresh, high-quality produce and sustainable growing practices. The previous identity lacked the clarity and impact needed to stand out in a competitive marketplace, so the redesign focused on creating a bold, modern system that aligned with the brand’s values while appealing to health-conscious consumers.

The updated logo features clean, organic-inspired forms paired with a vibrant color palette to evoke freshness, vitality, and authenticity. Supporting visual elements—including typography, iconography, and packaging applications—were designed to create a consistent and flexible system across all brand touchpoints. This rebrand not only elevated Pure Flavor Farms’ shelf presence but also established a cohesive identity that reinforces trust, quality, and the brand’s connection to the land.