Lake Forest Golf Club engaged me to redesign their logo and visual language to better reflect the club’s reputation as a premier golfing destination. The previous identity felt dated and inconsistent, lacking the sophistication and polish expected by both members and visitors. The goal of the redesign was to create a timeless, versatile mark that conveyed tradition, elegance, and the natural beauty of the course.

The new logo features a refined emblem paired with clean, modern typography, striking a balance between heritage and contemporary appeal. The supporting visual system—color palette, typography, and applications—was designed to provide consistency across signage, merchandise, digital platforms, and printed materials. This rebrand elevated the club’s overall image, reinforced its values of excellence and community, and created a cohesive brand experience on and off the course.