The Ellsworth logo and visual language design establishes a distinct, contemporary identity while complementing its sister company, Lake Forest. The new logo uses refined geometry and a bold typographic system that conveys confidence and precision, aligning with Ellsworth’s positioning as a modern, professional brand. Its visual language incorporates a restrained color palette, clean lines, and subtle graphic motifs, creating a versatile system that works across digital, print, and environmental applications. The design emphasizes clarity and sophistication, giving Ellsworth a strong, recognizable presence that resonates with both clients and partners.

When viewed alongside Lake Forest, the two brands function as a cohesive family system: where Lake Forest expresses heritage and tradition through its elegant, classic visual cues, Ellsworth offers a contemporary counterpoint, emphasizing innovation and forward-thinking. Together, the designs create a complementary brand ecosystem, allowing each company to maintain its unique personality while visually reinforcing their strategic connection. This approach ensures brand synergy across communications, fostering recognition and trust across audiences engaging with either entity.